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Innovative Marketing Strategies: The Rise of Off-Site Retail Media

ConsumerTalk

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

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Merkle raises its commerce game: Tuesday’s daily brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

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Watching B2B TV: Thursday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you switch on the TV to watch B2B? If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.