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Retail media: Why growth is moving off-site and in-store

SmartBrief - Marketing

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52
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Innovative Marketing Strategies: The Rise of Off-Site Retail Media

ConsumerTalk

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

Retail 59
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.

Shoppers 106
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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 123
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Merkle raises its commerce game: Tuesday’s daily brief

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

Black Holiday Traditions for Retailers In another example, an agency focusing on Black consumers wanted to bring fresh insights about the diversity of Black identity and holiday traditions to their retail clients. But they faced an array of challenges: The usual close-ended survey questions just weren’t working for discovery.

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Getting the most out of AR and VR experiences

Martech

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. When retailers make the jump to AR and VR, they should take a holistic approach and not depend too much on a single platform. Too niche and costly. More revenue and data.

Shoppers 138