SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

ConsumerTalk

MARCH 8, 2024

TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.

Retail 59

Retail Marketing Strategy Advertising Advertisers 59

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer.

Shoppers 113

Shoppers Retail Customer Journey Shopper Market 113

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 126

Shoppers Shopper Market Millennials Retail 126

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. We also doubled down with our retailers direct in understanding click-and-collect and their online process.”.

Shopper Market 122

Shopper Market Millennials Shoppers Shipping 122

Hubspot Marketing

JULY 10, 2023

Black Holiday Traditions for Retailers In another example, an agency focusing on Black consumers wanted to bring fresh insights about the diversity of Black identity and holiday traditions to their retail clients. But they faced an array of challenges: The usual close-ended survey questions just weren’t working for discovery.

Customer 80

Customer Transform User-Generated Retail 80

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. When retailers make the jump to AR and VR, they should take a holistic approach and not depend too much on a single platform. Too niche and costly. More revenue and data.

Shoppers 140

Shoppers Retail Shopper Market Price 140