Digital Trends, Education and Personalized Marketing

The small B2B marketing team’s guide to ABM

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Key Performance Indicator

Key Performance Indicator Marketing Marketers CRM

Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

APRIL 27, 2020

We expect this percentage will grow due to the digital push in beauty and cosmetics marketing. . To get in on the growing digital trend, cosmetics and beauty players need to: Invest in digital channels. Prioritize personalized marketing, because if one brand doesn’t do it, users will surely find another.

Marketing Strategy

Marketing Strategy Marketing Marketers Promotion

Marketing Pro Pulse

The small B2B marketing team’s guide to ABM

Cosmetics marketing strategy and its post-pandemic evolution

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