Digital Trends, Health and Personalized Marketing

Cosmetics marketing strategy and its post-pandemic evolution

Use Insider

APRIL 27, 2020

We expect this percentage will grow due to the digital push in beauty and cosmetics marketing. . To get in on the growing digital trend, cosmetics and beauty players need to: Invest in digital channels. Prioritize personalized marketing, because if one brand doesn’t do it, users will surely find another.

Marketing Strategy

Marketing Strategy Marketing Marketers Promotion

24 Gen Z Statistics That Matter to Marketers in 2022

Hootsuite

AUGUST 30, 2022

While cost of living (29%) and climate change (24%) are the top concerns of both Gen Z and Millennials, Gen Z is much more concerned about mental health (19%) and sexual harrassment (17%) than previous generations. That’s about 5% of all awake time, using estimates gleaned from research in our Digital Trends 2022 report.

Gen Z

Gen Z Millennials User-Generated Marketing

Marketing Pro Pulse

Cosmetics marketing strategy and its post-pandemic evolution

24 Gen Z Statistics That Matter to Marketers in 2022

Webinars

Stay Connected