Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In fact, d irect mail is coming back into vogue , with 70% of Americans saying that snail mail is more personal than the internet, according to the Direct Marketing Association. Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

DirectMail2.0

FEBRUARY 26, 2024

You do have some really super-focused sessions on how to be really successful with your product, which I actually want to get into in our next segment. not just the product, but the company itself is one that I have always respected since the days I first met all of you for these reasons. to help you sell this product.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 111

Direct Marketing Transform Direct Mail Telemarketing 111

Duct Tape Marketing

OCTOBER 27, 2017

Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. Rather than getting them to fill out forms, you can gradually get data by texting them a question a week about what products they would like to see in your store, for example.

Direct Mail 49

Direct Mail CRM Advertising Advertisers 49

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Hint: It’s probably not product information.

Email Marketing 96

Email Marketing Direct Mail Marketing Marketers 96

Martech

OCTOBER 27, 2023

But in marketing technology, hype is often accompanied by confusion. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs. Martech buyers continually work to stay on top of what’s new and exciting.

Telemarketing 113

Telemarketing Direct Mail Analytics Management 113

Adobe Experience Cloud Blog

JULY 15, 2009

When it comes time to make decisions, they do what most of us do and fall back on what they know, which is the B2C marketing we are all immersed in every day. I have actually had an engineer say to me, "I don't know why we need marketing. If it's a good product, people will buy it." from our direct mail campaigns.

Thought Leadership 54

Thought Leadership B2C Direct Mail Marketing 54

Duct Tape Marketing

NOVEMBER 17, 2022

How's that kind of color your thinking in terms of marketing? Obviously you're not marketing a $29 product or even a very expensive course or program. You're marketing something pretty expensive, but also something terribly emotional. And I think that we're gonna maybe see a resurgence of direct mail because of that.

Direct Mail 73

Direct Mail Copywriting Place Law 73

Martech

MARCH 23, 2022

For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance. This is another area where underinvestment causes problems; offline direct marketing is measurable but has higher costs.

Transform 108

Transform Analytics Direct Mail Marketing 108

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98

Promotion Marketing Marketers Advertising 98

Duct Tape Marketing

MAY 9, 2017

David: That’s exactly right and I think voice is — it’s certainly informing a lot of the product decisions that Google is making. I think over the years the Google hotel finder has eaten a ton of organic traffic that’s now part of a — sort of a paid inclusion product. David: Absolutely.

SEO 31

SEO Analytics Retail Direct Mail 31