InTouch Marketing
JANUARY 31, 2024
These methods include print advertising, broadcast advertising and direct mail marketing. Direct mail marketing entails sending physical promotional materials, such as postcards or catalogs, directly to potential customers. Most toss direct mail directly into the recycling bin. Others simply don’t respond.
OnPassive Marketing
OCTOBER 1, 2022
Some examples of traditional marketing include print ads, television commercials, radio ads, and direct mail. Lead Generation: Creating a lead magnet such as an ebook or white paper can help capture leads from potential customers interested in your products or services. What Is Growth Marketing?
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CXL
MAY 27, 2022
While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Omnisend’s whitepaper discussing the benefits of choosing an ecommerce-first email provider is an example of one such lead magnet.
Adobe Experience Cloud Blog
MAY 8, 2019
It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.
Scoop.it!
SEPTEMBER 7, 2022
E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Offer downloadable digital content. Write more blogs. Free trials.
Backlinko
MAY 14, 2024
Like white papers and case studies. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. Including ebooks, checklists, and discount codes.
Duct Tape Marketing
MAY 19, 2011
When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps). Is a direct mail technique right for today’s hyper-connected web?
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