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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

For example, an ecommerce brand may hold a limited sale or entice first-time customers with discounts. Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Account-based marketing (ABM) is major account marketing with new shoes. Most companies execute content marketing in ways hardly different from 1990’s marcom. And let’s not get started on email – it’s mostly just direct mail on steroids.

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