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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But keep our Definitive Guide to Event Marketing handy and you’ll sail through your checklist in no time.

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How ABM strategies can accelerate marketing and sales velocity

Martech

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. — to targeted accounts.

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What Are the Different Types of Marketing?

Exposure Ninja

Get Weekly Marketing Tips Join 20,000+ marketers Marketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. This includes conferences, conventions, experience marketing and more.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail. Create In-Person Events. Event marketing is another initiative that can seem expensive.

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7 Reasons why this is the most challenging time to be in marketing

Businesses Grow

In the early days of my career, the marketing opportunities were straight-forward. There were three network television channels, industry publications, direct mail, local media, and trade shows. This is both a good thing and a bad thing for marketers. Fragmentation of communication channels. That was about it.

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13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

Send an email or direct mail invitation, allowing attendees to plan. There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. Decide which tactics you will use before your event. Go Beyond Email Invitations. Plot Your Follow-Up Tactics.

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A Ninja Introduction to Marketing

Exposure Ninja

Important Marketing Terms Along the way, and within this guide, you’ll learn many marketing terms that you’ll need to commit to memory, including: Marketing channel — what you use to get your message out, for example, direct mailing, social media, or email.