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Adobe Experience Cloud competitors: 8 Alternatives for marketing teams

Use Insider

That way, crucial data is constantly shared between your platforms to ensure you’re always basing your marketing efforts on up-to-date information. Marketing automation platforms , like Marketo, Drip, and Eloqua. Analytics platforms, like Google Analytics, Amplitude, and Mixpanel.

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

Author: Andrew Field We’ve always known that Canada produces delicious food, from maple syrup to poutine , and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. Direct mail gets noticed.

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Marketers, Are You a Shark or Whale in the Marketing Ecosystem?

Adobe Experience Cloud Blog

Let’s take a look at three differences between sharks and whales, and how they can help guide your marketing strategy: 1. Both food and water enter their mouths, and they squeeze out the water out through their baleen. Some examples include direct mail, database emails, and calling campaigns. Inbound vs. Outbound.