Direct Mail Management Marketing Partner Marketing 
CXL
JUNE 2, 2022
Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.
Adobe Experience Cloud Blog
JULY 12, 2011
by Phil Fernandez There has been a lot of discussion in recent years about the desire of marketing professionals to have a “seat” at the senior management table – where the most important decisions are made regarding the company’s strategic direction, operations, and financial activities.
Expert insights. Personalized for you.
87 
Let's personalize your content