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Morgan DiGiorgio on Think Factory Podcast

DirectMail2.0

Delve into the fascinating world of direct mail campaigns and discover how DirectMail2.0, Join the conversation to gain insights into the future of direct mail and its pivotal role in creating meaningful relationships, trust, and ROI in the marketing ecosystem. DirectMail2.0 Welcome to the podcast. Just to make it easy.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

And let’s not get started on email – it’s mostly just direct mail on steroids. I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. The business manages the workforce. IT is like HR. HR is a critical support function.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Lead management. Marketo offers campaign cloning across programs, workflows, and assets and integrates with Salesforce, Microsoft Dynamics, SAP, and other CRM systems to increase lead management effectiveness. Direct mail. Tasks can also be managed from within CRM systems. Social media. Digital advertising.