Content Marketing Institute

JULY 24, 2018

100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Michael Brenner , CEO, Marketing Insider Group. Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), Create quarterly e-books. asks @derekflanz.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Adobe Experience Cloud Blog

JANUARY 3, 2014

To reach your audience in the Age of the Customer, it’s not enough to be multi-channel in your marketing. Your marketing programs should incorporate as many channels as possible, so that each individual activity multiplies the ROI of the rest. Lifecycle Marketing' A “Transaction-Driven” Approach.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

To reach your audience in the Age of the Customer, it’s not enough to be multi-channel in your marketing. Your marketing programs should incorporate as many channels as possible, so that each individual activity multiplies the ROI of the rest. Lifecycle Marketing' A “Transaction-Driven” Approach.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121