Trade Press Services Newsletter

JANUARY 9, 2025

Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels. Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Provide training and development opportunities in areas like data analytics, content creation, and social media to get ahead of marketing trends.

Marketing Plan

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. I’ll begin with a short history of B2B marketing trends, including the evolution of social media. But is it a tool for demand generation?

Social Media Marketing

Lusha

NOVEMBER 11, 2024

Key Parts of Inbound Sales Content Marketing: This means creating and sharing useful, informative content that addresses your target audience’s problems and interests. Sales forecasting: Leverage AI to analyze historical sales data, market trends, and other factors to generate more accurate sales forecasts.

CRM