Businesses Grow

JANUARY 8, 2024

But nobody seems to be noticing a much more significant and non-obvious trend. According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. So let’s say you own a marketing consulting firm. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020.

Advertising 95

Advertising Advertisers Whitepaper CRM 95

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. So, should you just close up shop and turn the marketing over to your engineers and developers? Keep writing those blog posts and white papers.

Gen Z 118

Gen Z Whitepaper Millennials Transform 118

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

OnPassive Marketing

JUNE 6, 2022

These lists can be compiled from public sources, such as data gathered from website visitors who sign up for a newsletter or download a white paper. Prospect email lists are designed to reach potential customers who have not yet purchased from the company. Customer Email Lists.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Notable executives from some of the world’s biggest and most innovative companies will not only talk about the marketing trends they’re seeing in their respective industries but also their “Lessons Learned,” i.e. how their early careers and even hobbies shaped how they approach their jobs today.

CMO 134

CMO Thought Leadership Whitepaper Food 134

Martech

MAY 26, 2023

Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests.

Transform 94

Transform Whitepaper User-Generated Social Media Marketing 94

Ann Handley

MAY 11, 2021

There is no data shakedown to access a whitepaper; no coercion to get that planning checklist. That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. She ungated it all. See something you like? It’s yours! TONY is nowhere to be found.

Whitepaper 130

Whitepaper Communications Price Education 130

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

DECEMBER 15, 2011

Despite these figures, many marketers are still struggling to figure out what to do and how best to address this emerging channel. There are 4 simple steps you can take right now to take advantage of the amazing potential of the mobile marketing trend. But you do not need to be overwhelmed.

Whitepaper 84

Whitepaper Marketing Marketers Advertising 84

Neil Patel

JANUARY 27, 2021

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. Let’s dig into the basics of inbound marketing, and then go over three inbound-marketing trends you need to start using today. What is Inbound Marketing? The term “inbound marketing” was coined by HubSpot in 2006.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. I’ll begin with a short history of B2B marketing trends, including the evolution of social media. But is it a tool for demand generation?

Social Media Marketing 96

Social Media Marketing Branding Direct Mail PR 96

Adobe Experience Cloud Blog

JANUARY 7, 2015

While whitepapers and blog posts are great ways to provide your customers with the informational resources they need, they’re restricted as a one-sided method of communication. Keeping Up With Constantly Changing Trends. Being aware of the changing trends as or before they’re happening can keep you ahead of the curve.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. How do analytics tools enhance B2B marketing?

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Hootsuite

JULY 25, 2023

Start free 30-day trial 65 ChatGPT prompts for marketers Test out these ChatGPT marketing prompts in your next campaign: Develop two promotional emails for a conference on digital marketing trends. Explain the marketing segments for [INSERT INDUSTRY]. Re-write this Instagram post for Twitter. INSERT POST].

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Sachs Marketing Group

JUNE 21, 2023

Sharing Valuable Information: Send eBooks, whitepapers, or industry insights that can help establish your brand as an authority in your field. Moreover, it enables brands to establish a reputation, foster customer loyalty, and monitor market trends. What is the best strategy for brand awareness?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Rock Content

MARCH 19, 2024

Leverage high-performing content types Some content types are especially effective when it comes to streamlined B2B content marketing , so make sure you include well-crafted examples in your ongoing strategy. Because if you don’t pay attention to these things, you can trust that your competitors will.

Whitepaper 94

Whitepaper Marketing Marketers eBook 94

Martech

JANUARY 21, 2022

And every piece of data gives them insights on market trends and consumer behavior.”. This has heightened the need for work management tools that help marketers navigate these new workflows.

Customer 139

Customer Whitepaper Transform Fashion 139

SmartBrief - Marketing

JUNE 27, 2023

In Case You Missed It: The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience? Access our industry media kits for advertising opportunities.

Influencer Marketing 52

Influencer Marketing Whitepaper B2C Marketing 52

Marketing Insider Group

OCTOBER 18, 2021

Someone later in the stages of the buying process might be looking for confirmation that your brand is indeed the one to choose, and that person might be better convinced by a whitepaper or in-depth case study. Here’s a great visual from Hubspot to help you think more about the kinds of content that belong in each stage: Image Source.

Customer Acquisition 132

Customer Acquisition Content Marketing Customer Whitepaper 132

Marketing Insider Group

JANUARY 11, 2021

The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. The world’s largest digital marketing, media, and advertising conference and exhibition series!”. Not your typical marketing conference.”.

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. These blog posts, whitepapers, and podcasts can show you how to do it right.

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Exposure Ninja

OCTOBER 17, 2023

Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. In exchange for their email, your whitepaper readers receive expert advice or an innovative solution to a complex issue. Especially if it’s FREE ! Lead secured.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. There’s no rule for it.

Whitepaper 84

Whitepaper User-Generated Customer Acquisition eBook 84

Rock Content

MARCH 1, 2024

In this blog post, we’ll take a look at which content marketing trends are poised to dominate in 2024, examine the crucial role of innovation, and learn practical advice on how to craft content that resonates with your target audience. Ready to harness the power of innovation in your content marketing strategy?

Marketing Strategy 52

Marketing Strategy Content Marketing Marketing Marketers 52

Rock Content

AUGUST 25, 2020

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. This is the most common type of customization.

Transform 74

Transform User-Generated Whitepaper Law 74

Welcome Software

AUGUST 25, 2023

For varied marketing assets, whether they're whitepapers, articles, or video scripts, AI content generators can customize the outlines based on the specific nature and intent of the asset. For example: "Provide three different introductions for a blog post on digital marketing trends in 2023."

User-Generated 40

User-Generated Whitepaper SEO Content Marketing 40

Marketing Insider Group

FEBRUARY 9, 2021

Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines. Remember that consistency is a crucial ingredient to content marketing. Source: McKinsey & Company.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Welcome Software

AUGUST 25, 2023

For varied marketing assets, whether they're whitepapers, articles, or video scripts, AI content generators can customize the outlines based on the specific nature and intent of the asset. For example: "Provide three different introductions for a blog post on digital marketing trends in 2023."

User-Generated 40

User-Generated Whitepaper SEO Content Marketing 40

Litmus

JANUARY 4, 2019

“In 2019, we should begin seeing more adoption of interactive email features as content and design functionality emerge natively within email platforms to allow email marketers to more easily integrate them into daily campaigns.”. Get the whitepaper ?. Learn about Interactivity.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Hubspot Marketing

AUGUST 21, 2023

Competitive Analysis in Marketing Every brand can benefit from regular competitor analysis. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Do they post videos or webinars?

Shipping 98

Shipping Whitepaper Price eBook 98

Litmus

AUGUST 7, 2020

We also look at market trends, where is the market shifting? Content promotions, that typically follow a similar… Whether they be e-books or white papers, that sort of thing that may often have a very template kind of look and feel to them. Where are there opportunities for us to make an impact?

Copywriting 74

Copywriting Whitepaper Product Customer 74

Rock Content

MARCH 30, 2020

As the prospect goes to the evaluation stage, you should offer, for example, ebooks, webinars, whitepapers, newsletters, among others. To increase these results, even more, read our content with the top Digital Marketing trends for 2020!

CRM 54

CRM eBook Customer Journey Whitepaper 54

Hubspot Marketing

OCTOBER 12, 2017

By performing a competitor analysis, you'll be able to: Identify gaps in the market. Uncover market trends. Market and sell more effectively. Analyzing your competitor's website is the fastest way to gauge their marketing efforts. Are they creating whitepapers or ebooks? Develop new products and services.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Martech

APRIL 26, 2024

Market trends. To minimize risk for your marketing spend and resources, it’s important not to spend too many resources in just a few uncontrolled channels. Instead, invest in owned assets, like your website, white papers, blogs and branding. Economic troubles and failure. Legislation. Other external unknowns.

Whitepaper 91

Whitepaper User-Generated Law Marketing 91