Adobe Experience Cloud Blog

OCTOBER 13, 2015

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.

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Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 24, 2015

But, this all could have been prevented if you had had the proper procedures in place to ensure you had the right data, automatically. As marketers, we spend millions of dollars to reach prospects and turn them into customers. But do we have the right steps in place to capture the correct data on these coveted individuals?

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. What’s your take on marketing trends in financial services?

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

CXL

MAY 27, 2022

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. For many years marketers were limited to direct mail and events for lead generation. Email marketing is a staple for us. Every marketer should have an email automation or marketing automation platform as a part of their toolkit.

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Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

through SMS text, email, and even direct mail). Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels: 1. Audience Management.

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Direct Mail Marketing Automation Platform Thought Leadership Communications 134