article thumbnail

Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 110
article thumbnail

7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

25% of marketers planned to use interviews for the first time in 2023. LinkedIn posts, social media ads, direct mail, you name it. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. How can you measure your customer experience?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

Whether you’re selling via email, direct mail, or social selling, highlight the benefits as well as the features of your product. These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population.

article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example: If you target Gen Z or millennials, meet them where they spend their time. And how you can use them to create an effective small business marketing plan. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space.

PR 107