Direct Mail Millennials Thought Leadership Traditional Marketing 
Adobe Experience Cloud Blog
APRIL 14, 2016
In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. If you continue to collect traditional marketing metrics such as opens and clicks to support your decision-making, you may very well be setting yourself up to be excluded from a seat at the revenue table.
Rock Content
SEPTEMBER 18, 2017
Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” Outbound marketing was more popular before digital marketing, though it still has its place. Not knowing what your target audience wants can end up in lost revenue.
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