Adobe Experience Cloud Blog
JULY 5, 2018
I am a millennial. In a time where the consumer is becoming more and more suspicious of traditional marketing, the trust of being let into the life of your business from 9-5, instead of only when everything is staged, is invaluable. And as such, I am fluent in social media. Let us know in the comments!
SocialPilot
JANUARY 21, 2024
Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media.
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Adobe Experience Cloud Blog
APRIL 14, 2016
In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. If you continue to collect traditional marketing metrics such as opens and clicks to support your decision-making, you may very well be setting yourself up to be excluded from a seat at the revenue table.
Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.
Marketing Insider Group
JULY 28, 2014
Brands are struggling to connect with their audience using traditional marketing techniques. Instead they are handed a small amount of money and tasked with building a content marketing campaign! Content marketing at most companies today is still a tactical solution to a tactical problem. That’s content marketing.
Rock Content
SEPTEMBER 18, 2017
Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” Outbound Marketing. Outbound marketing was more popular before digital marketing, though it still has its place.
Adobe Experience Cloud Blog
NOVEMBER 7, 2018
A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power. Talking the Talk Leads to Engagement Marketing. million of whom are millennials. High ticket prices like those found at this annual event don’t discourage Millenials.
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