Direct Mail New Markets Product Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 7, 2020
There are a few factors that could be its own blog post, such as company-wide initiatives to move into a new market (industry, region) but at its core, here’s how we align on accounts. The largest and most important one in terms of the impact the business is direct mail and we use Alyce for most of our direct mail.
Hubspot Marketing
APRIL 5, 2023
Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.
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Adobe Experience Cloud Blog
JANUARY 19, 2009
Joining MarketingSherpa was my first chance to really focus on B2B marketing in-depth, and I quickly discovered a couple major reasons to like it. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on.
Adobe Experience Cloud Blog
MARCH 24, 2011
Innovation goes hand-in-hand with a marketer’s ability to position an organization to be intimate with its customers. According to CMG Partners, the most “forward-thinking marketing leaders don’t take the perspective of incrementally improving a product or service offering.
Adobe Experience Cloud Blog
JUNE 24, 2009
Buyer personas help companies develop paths for pros pects, helping those who may purchase learn about your product or service and allowing them to consume information at their own pace. You can do a lot even with a small budget. Direct mail may not be dead.
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