Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.

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Search Engine Land

AUGUST 4, 2023

However, we need to clearly distinguish between AI supporting marketing work and AI replacing us and completing that work on our behalf. Replacing humans No matter how good AI is, it doesn’t replace the power of human connection, thought leadership or creativity. They need to feel like: You are acting in their best interests.

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CRM Thought Leadership Communications eCommerce 92

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

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Inbound Marketing Whitepaper Real Estate Non-Profit 120

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. 3) Feature Customers on Webinars.

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Customer Thought Leadership Whitepaper Non-Profit 109

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences.

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Adobe Experience Cloud Blog

APRIL 11, 2018

And technology makes it easier than ever to replicate products. Customer experience is what sparks loyalty and that’s where marketers can make a difference. You don’t just want to advertise your products and services—you want to get customers to buy into your story and increase their lifetime values in the process.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2018

It’s where customers and prospects learn about the company and its products and services. In this brave new marketing world, customers are in charge of their buying journey and, the easier you make it for them, the more likely you’ll get their business. You need to build your team and have a strategy for the final product.

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Sachs Marketing Group

MARCH 14, 2024

They are critical in optimizing your site to rank higher in search engine results pages (SERPs), making your website more visible to those searching for your products or services. Generating Ideas Generating ideas for SEO keywords starts with a deep understanding of your business, products, services, and target audience.

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Adobe Experience Cloud Blog

JUNE 29, 2017

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.”

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Transform Thought Leadership User-Generated Product Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

But it could also signify important company objectives such as increasing brand awareness to a certain segment about your new product. With all these new marketing technologies, your program mix most likely won’t be the same for next year as it was for this year. Specific content pieces are a resource you should request.

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Adobe Experience Cloud Blog

JANUARY 19, 2009

We’ve been recommending for a while now that marketers think like publishers when it comes to their marketing content. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy.

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Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? You could also collaborate with a local vendor and get the opportunity to provide their products to the vendor’s clients. Export fees and tariffs.

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Logistics Transform Law Global Marketing 133

Neil Patel

OCTOBER 4, 2020

This can include things like marketing channels (search, PPC, content), operations or product data. Or perhaps you need to discover new market segments by leveraging customer data. Thought Leadership. Thought leadership describes the esteem and authority a company is held in in a particular industry.

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Analytics Thought Leadership Communications User-Generated 136

Marketing Insider Group

JANUARY 2, 2020

Such a transformation must shift your strategy into an agile, data-driven model that anticipates and adapts to market changes. The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers.

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Transform Whitepaper Thought Leadership Key Performance Indicator 83

Adobe Experience Cloud Blog

APRIL 30, 2015

But, I think we can identify a couple of culprits here: a lack of understanding the customer psychology, as well as too much focus on updating products, finding new markets, and processing orders. Visitors arriving on a product page want all their questions answered without having to go on a treasure hunt all over your website.

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Shipping Customer Thought Leadership Shoppers 133

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Marketing in the Relationship Era. It encompasses everything from new marketing processes and sales mentalities to unlocking potential for marketers and sales teams (whose jobs should be easier now that companies are capable of gaining so much more information about everyone they come in contact with).

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Adobe Experience Cloud Blog

AUGUST 12, 2015

Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue. Many companies are embracing podcasts as a fresh component of their content marketing strategy. Also, you might be asking, “Which kinds of products do these rules apply to?” When in doubt, disclose!

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Law Thought Leadership eBook Advertising 134

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

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Marketing Strategy Marketing Marketers Communications 98

Adobe Experience Cloud Blog

JANUARY 9, 2018

Look for someone you believe will be a strong brand advocate (meaning they should have some positive things to say about your product) and who has a strong understanding of the company’s use case, or personally uses your product on a regular basis. If not, they might end up feeling disconnected from your product.

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Adobe Experience Cloud Blog

JUNE 23, 2015

I’ve also had several other Apple products, including numerous versions of the iPhone, starting with the first one in 2007, to iMacs, iPads, MacBooks, and even a few big daddy Mac Pros (You can surely see where all my disposable income goes). As a digital marketer , I want to stay in touch with the newest technologies.

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Adobe Experience Cloud Blog

AUGUST 6, 2019

If marketers can also move their sales comrades past knowledge and help them truly believe in the message they’re sharing, they can tell stories in a compelling way, which will empower sales to spur the customer on to purchase and loyalty. Marketers Should Stay Involved In The Process. Picture it as if teams were writing a book.

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Thought Leadership Marketing Marketers Communications 134

Adobe Experience Cloud Blog

DECEMBER 13, 2018

When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice. Any responsible consumer will do their due diligence before buying a product or signing up for a service, and that includes visiting your company’s website and using it as an evaluation tool.

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New Technology Whitepaper Thought Leadership CRM 131

Adobe Experience Cloud Blog

APRIL 3, 2015

In my previous post, I discussed why website engagement is the new marketing “must-have”. Folks, personalized web engagement —delivering relevant content based on the visitor’s stage in the customer journey, their product interest, geo-location, or company/industry/size—is becoming strategic. The Web as a Strategic Channel.

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Adobe Experience Cloud Blog

AUGUST 14, 2014

Marketing Operations is the Liaison to Your Marketing Automation Partner. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team. If your focus is demand generation, acquiring new names for your database is your primary goal.

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Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council. And for good reason: 74% of B2B marketers now say video content produces conversions better than other forms of content. You’ll be customizing videos to show how it’s their story too.

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Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

JANUARY 7, 2020

There are a few factors that could be its own blog post, such as company-wide initiatives to move into a new market (industry, region) but at its core, here’s how we align on accounts. First, we use Mintigo to generate an account fit score for all of the prospects in our database.

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Direct Mail Inbound Marketing Thought Leadership Marketing 96

Adobe Experience Cloud Blog

MAY 18, 2016

In this case, a customer made a purchase and then is served ad content trying to sell related products or other items that appealed to other customers who made similar purchases. When a customer buys something, subsequent ad content aims to improve their experience with the product or help them use it more effectively (e.g.

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Advertising Advertisers Thought Leadership User-Generated 91

Adobe Experience Cloud Blog

DECEMBER 14, 2015

Some people may know this instinctively because it’s how they first learn their own product–through hearing other marketers and salespeople tell and re-tell good stories about their products or customers. ” You need to show them how the person solved it, and you better bet they solved it using a product ( your product).

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Branding Thought Leadership Finance Product 91

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. We all can’t be lucky enough to have such an enviable product to market and sell; I mean, Red Bull almost sells itself.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Product fit: Accounts that have business needs that clearly match your solutions, which increases the likelihood they will purchase. For example, winning a big logo in a new territory or vertical to help your company enter those new markets. Strategic importance: Accounts that align with your company’s strategy.

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Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. Marketers are storytellers. Growth Potential.

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Thought Leadership Marketing Marketers Entertainment 92

Adobe Experience Cloud Blog

JANUARY 15, 2015

At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market. Finance and marketing, it’s a match made in heaven. Marketing and Finance: A Match Made in Heaven!

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Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Pre-sales content is delivered in the required languages and formats to best position your products in each target market.

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Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. Grow Your Market. By using existing data, the platform can find new targets in new markets.

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Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Officially, on the Instant Articles site, Facebook discloses that this product will open for all publishers.

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Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Adobe Experience Cloud Blog

APRIL 7, 2016

This ties into behavior scoring, but with a focus on what specific content your prospects are interacting with to determine which products or services your they might be interested in. N eed: Does your product or service fulfill their needs? T ime: What is their time frame for evaluating and purchasing your product or service?

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Adobe Experience Cloud Blog

JUNE 26, 2013

As a result, it is important that Cloud marketers work to determine new ways to reach their customers, both in-application and through other (potentially even non-traditional) channels. Cloud Game Changer: Build new marketing programs targeting customer retention via subscription renewal and contract expansion.

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