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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers.

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Lessons in Marketing Leadership and Innovation

Adobe Experience Cloud Blog

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. They aren’t called market-ers for nothing!). Getting intimate. Leading CMOs orbit around the customer.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Now that you know how to create your marketing plan, let's dive into creating a marketing campaign outline that will help you reach the goals outlined plan. Marketing Plan Timeline Rolling out a new marketing plan is a big lift. Target Market Outline your target audience(s) that your efforts will reach.

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7 Account-Based Marketing Examples and Lessons

CXL

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact.

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