Martech

MAY 15, 2024

I think back when colleges were beginning to teach marketing, they were focused on the four Ps — product, price, place, promotion. As technology has advanced, it’s become embedded, and it’s a part of marketing you can’t untie. Q: Direct marketing is sometimes associated with direct mail, an old-school traditional medium.

Direct Mail 92

Direct Mail Transform eCommerce New Technology 92

Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. The phone book was replaced by online search. Telemarketing was replaced by SMS marketing.

Thought Leadership 141

Thought Leadership Telemarketing Transform Direct Mail 141

Martech

JANUARY 13, 2022

Direct mail. Pricing and support. Adobe does not share specific pricing ranges, but Marketo Engage pricing is based on the size of the marketing database, plus any additional infrastructure requested such as advanced security, high volume APIs, high volume email infrastructure, or advanced database features.

Marketing Automation Platform 117

Marketing Automation Platform CRM Direct Mail Price 117

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. ActiveCampaign. What they are.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117