Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. Thought leadership is still paramount in the form of original and innovative ideas.

Thought Leadership 137

Thought Leadership Telemarketing Transform Direct Mail 137

Adobe Experience Cloud Blog

JULY 31, 2013

It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.

Direct Mail 134

Direct Mail Thought Leadership Millennials Email Marketing 134

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail. I’d love to hear about them in the comments.

Customer 134

Customer Direct Mail Thought Leadership B2C 134