Direct Mail Email Marketing New Technology Thought Leadership 
Adobe Experience Cloud Blog
JULY 31, 2013
Author: Dayna Rothman Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. So reports of emails death seem greatly exaggerated. Brought to you by Email Marketing Software from Marketo.
Adobe Experience Cloud Blog
JUNE 4, 2018
I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail.
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