Direct Marketing eCommerce Transform 
Martech
MAY 15, 2024
Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing.
Chief Martec
JANUARY 10, 2022
It’s life after digital transformation. The pandemic massively accelerated ecommerce, catapulting both the Amazon Empire and the Shopify Rebel Alliance to new highs. This has a ton of implications for marketing and martech, but perhaps the greatest is the opportunity for direct Marketing-Generated Revenue.
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Customers.ai
OCTOBER 1, 2024
Without a tempting offer, a direct marketing campaign stands little to no chance to succeed. Other examples to increase conversions in your direct response campaigns include time restrictions, giveaways, and information highly sought out by your target audience. Instead, you’re asking them to buy a specific product.
Econsultancy
DECEMBER 13, 2021
Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%
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