Content Marketing Institute

NOVEMBER 3, 2017

What these businesses are discovering is that looking at content only as a campaign or as a replacement for other marketing assets is a flawed approach. In classic marketing (see the image below), you start by finding the largest audience you can and placing content (sometimes called brochures or advertising) in front of that audience.

Transform 93

Transform Customer Acquisition Advertising Advertisers 93

Duct Tape Marketing

MAY 17, 2011

Brian Halligan Brian Halligan is CEO & Co-Founder of HubSpot , a marketing software company he co-founded four years ago to help businesses transform the way they market their products by “getting found&# on the internet. Janine Popick Janine Popick is the CEO and co-founder of VerticalResponse (Inc.

Transform 54

Transform Inbound Marketing Marketing Marketers 54

Martech

MARCH 23, 2022

For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance. This is another area where underinvestment causes problems; offline direct marketing is measurable but has higher costs.

Transform 107

Transform Analytics Direct Mail Marketing 107

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What happens when marketers lose third-party cookies?

Law 100

Law Transform Marketing Mix Marketing Strategy 100

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Sachs Marketing Group

APRIL 30, 2024

Email Marketing Email marketing is a direct marketing approach that involves sending emails to a list of contacts who have opted to receive updates from your brand. Contact us today and transform your online presence into a powerful driver of business growth.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Email Marketing.

Promotion 98

Promotion Marketing Marketers Advertising 98

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Martech

APRIL 1, 2024

Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns. By bubbling up to metrics such as brand lift, sales lift and customer lifetime value, marketers gain a holistic view of marketing impact and align strategies with broader organizational goals. That’s not news.

Advertising 115

Advertising Advertisers Transform User-Generated 115

Content Marketing Institute

JUNE 11, 2018

Or you can choose to lean in to being a good shepherd of customer data and optimize the future of your marketing in the process. The transformation is hard but straightforward: Transform owned media experiences from marketing tactics to something as precious and core as new products or services.

Transform 106

Transform Content Marketing Marketing Marketers 106

Econsultancy

DECEMBER 13, 2021

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

AUGUST 24, 2015

Long after email marketing was a staple of most marketer’s toolkits, social media as a marketing tactic burst on to the scene and continues to dominate the attention of marketers. Social media has transformed how people interact with each other. Email marketing has an ROI of 4300 percent.

Email Marketing 100

Email Marketing Customer Acquisition Transform Marketing 100

Adobe Experience Cloud Blog

DECEMBER 9, 2014

as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. In 2013, Mr. Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor. In order to be truly engaging, marketers need to create a continuous, authentic relationship. He was hired by Yahoo!

CMO 134

CMO Transform Manufacturing Marketing 134