Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. Drilling down, a net balance of -76.6%
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