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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Take this example from Neville Medhora, where he dissects a direct mail piece from a real estate agent: In his guide , he shows exactly why this works so well as this ad: Includes a list of events in the area, providing practical utility for the recipient. Showcases some example properties, along with their prices.

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The Top 7 Things to Avoid at a Trade Show

Adobe Experience Cloud Blog

Not only does this decrease your productivity, it cuts the amount of real estate you have to hold decent conversations with prospects. Many events have early bird specials for registration, shipping, hotels, A/V and electronics, etc. If you procrastinate, you may be essentially be paying double the price.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. Drilling down, a net balance of -76.6%