How brands like Klarna and Mars are using AI in marketing operations
Martech
JUNE 24, 2024
AI also played a key role in personalizing the “Clustomers” messaging across global markets. In 2019, JPMorgan signed a five-year deal with AI firm Persado to create language models that can write high-performing marketing copy by analyzing massive datasets of tagged words and phrases.
Let's personalize your content