Set Up

JANUARY 31, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.

CMO 59

CMO Manufacturing Thought Leadership Performance Marketing 59

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 94

CMO Event Marketing Education Place 94

Businesses Grow

APRIL 24, 2023

One is direct marketing. That’s called direct marketing, or sometimes performance marketing that is tied to certain short-term sales goals. So this would be if you go into a store and you see a coupon for Coca-Cola. They need to move more product, so they issue a coupon.

Marketing 131

Marketing Marketers Branding Direct Marketing 131

Martech

APRIL 5, 2023

Instead of pushing for sales, inbound marketing focuses on attracting prospects with relevant, helpful resources and experiences. Even if you’re running a direct marketing campaign, you can still present your offers in an educational way.

Health 119

Health Copywriting Inbound Marketing Education 119

Businesses Grow

JANUARY 19, 2023

So, in the book, I give a great case study of Gatorade versus Powerade and talk about how these two brands are so different in terms of brand marketing versus direct marketing or maybe performance marketing, which is a lot more measurable.

Gen Z 74

Gen Z Health Marketing Marketers 74

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 103

Law Transform Marketing Mix Marketing Strategy 103

Businesses Grow

JANUARY 29, 2024

The first kind is direct (or performance) marketing. This is easy to measure and is directed at revenue generation. Examples would be advertising, SEO, and, to some extent, content marketing. Brand marketing helps distance yourself from the direct marketing battle.

Branding 118

Branding SEO Advertising Advertisers 118