Hubspot Marketing
MARCH 19, 2024
Doing more with AI will be a marketing theme throughout 2024, and I recommend giving it a shot if you haven’t already, especially since there are many use cases: AI can be your content marketing assistant. Generative AI tools can help you create compelling, on-brand, and high-performing marketing content.
Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.
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Set Up
FEBRUARY 28, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders.
Martech
NOVEMBER 4, 2022
Before launching a campaign (or any other marketing initiative), there is one crucial step that most marketing teams skip, ignore or aren’t even aware of: validation. Validation is the most valuable and most under-utilized process across all of the global marketing teams I’ve worked with.
Adobe Experience Cloud Blog
JULY 27, 2011
EVP, Global Marketing, Usee. Book: Marketing by the Numbers. Book: Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. Executive Director, Performance Marketing Association. Website: Performance Marketing Association. Website & blog: Eisenberg & Associates.
Unbounce
AUGUST 16, 2023
So Alex, you oversee an entire performance marketing team. [00:04:46] They’ve got access to global marketing, sort of at the click of a mouse. We are going to be talking about the giants, and I might get your take on before we talk to the real, expert of the situation. 00:04:46] Alex: Mm-hmm. [00:04:47]
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