Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing. Did you find that to be the case?

Direct Mail 89

Direct Mail Transform eCommerce New Technology 89

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Pricing customer service. Overall market demand.

User-Generated 110

User-Generated Finance Marketing Marketers 110

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. However, Facebook has managed to retain a few million more DAUs in this region than those recorded before the pandemic hit (305 million in Q1 2020). Travel industry doubles digital ad spend since January 2021.

Advertising 52

Advertising Advertisers Retail Shoppers 52