Litmus
MARCH 15, 2024
Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. There are even opportunities to collect zero-party data, which is self-reported.
Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.
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Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.
Marketing Insider Group
AUGUST 30, 2015
The Content Marketing, Social Media and Social Selling Recipe. Unlike email or telemarketing, content marketing is not a direct marketing tactic. The three steps to create this marketing mix to accelerate the sales pipeline are: 1.
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