Push vs. Pull: Social Media and the Case for Marketing Optimism
Marketing Insider Group
MAY 10, 2010
But now, we are seeing a whole new class of converts. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. And direct marketers are feeling compelled to jump into the fray.
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