Martech

FEBRUARY 17, 2023

We spoke with Brent Ramos, product director for search at Adswerve. “We’re at the precipice of this new frontier for search which will ultimately be better. “My focus has been primarily on the search side of things, but of course I’ve touched the GCP side of things.”

eCommerce 101

eCommerce User-Generated Analytics Direct Marketing 101

Exposure Ninja

JUNE 23, 2022

Without a thorough understanding of analytics, you will be unable to truly ascertain the performance of your digital marketing campaigns. Free Search Engine Optimisation Courses. These free SEO courses will help you hone your basic skills and start creating effective search marketing campaigns. Free Copywriting Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

NOVEMBER 11, 2020

Retention marketing can increase both the amount of time a customer continues buying from you, as well as how much they buy. We want to sell more products and services to existing customers and also at higher prices and profit. Nostalgia Marketing. Voice Search Marketing. We often call this cross-sell and upsell.

Market Trends 143

Market Trends Marketing Marketers Content Marketing 143

Duct Tape Marketing

MAY 9, 2017

John: And where does voice search go with that? What results are you getting from voice search? David: That’s exactly right and I think voice is — it’s certainly informing a lot of the product decisions that Google is making. David: Yep. That’s something they’ve just rolled out. David: Absolutely.

SEO 31

SEO Analytics Retail Direct Mail 31

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

NOVEMBER 18, 2010

One thing that’s not going to go away even in 2011 is the email marketing efforts. Maybe this will change with future iterations of the product but I remain to be convinced. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Inbound Marketing 79

Inbound Marketing Customer loyalty Telemarketing Marketing 79