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What Are Customer Touchpoints and Why You Should Care

SMEI

Customers are much savvier these days, and old fashioned direct marketing tactics no longer work on a digital generation that has been raised to be cautious. In that case, they will quickly abandon ship and look for an emotional connection elsewhere.

Customer 156
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The Ultimate Guide to Integrated Marketing

Hubspot Marketing

Speaking of channels, integrated marketing doesn’t apply to just your inbound or digital marketing channels; traditional media channels are also included. Many of the integrated marketing examples we’ll review below incorporate traditional marketing channels such as print, radio, and TV ads. Email marketing.

Marketers 144
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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Direct response marketing is designed to elicit an instant response by encouraging prospects to take a specific action. Direct response advertisements must trigger immediate action from prospects since the goal is to generate leads quickly. Follow Up Quickly with Leads Direct response doesn’t end once someone responds.