eBook Gen Z Marketing Automation Platform Whitepaper 
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Welcome Software
MARCH 11, 2022
Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.
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