CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. While traditional media efforts (press releases, magazine write-ups, etc.)

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Welcome Software

MARCH 11, 2022

Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

APRIL 15, 2022

Remember that your content marketing isn’t restricted to written blogs; you should also focus on publishing e-books, white papers, images, infographics, GIFs, podcasts, and videos that you can share to engage and retain your audience. New features are making marketing automation platforms more powerful than ever.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119