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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

and link to a trial download or an ebook. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. It builds the goodwill for an attendee to request a product demo or start a conversation.

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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Adobe Experience Cloud Blog

Without the need to move people, products, and physical displays, virtual events can often be delivered faster than in-person events. In a survey of nearly 3,000 marketers, more than half said that it can take as little as 2 weeks to plan a small virtual event. [3]. They can evolve as fast as your products.

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Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

Much of the material can be taken straight from that large core asset, say an ebook, to create a preview experience and boost engagement. A little too obvious, and logistically complicated. Top marketing priority. Marketing team size. Marketing automation platform. Where did this idea come from?