eBook Marketing Mix Thought Leadership Whitepaper 
Adobe Experience Cloud Blog
JANUARY 27, 2010
By eliminating the need for registration in order to obtain your whitepapers, eBooks, and other valuable content, you are making the effort to build relationships with people before you have them in your database. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them.
Marketing Insider Group
JUNE 30, 2020
White Papers. White papers need to be some of your best content. As a business-to-business company, you want to be seen as an expert on a certain topic, the provider of the best product in the market, or highly experienced in a certain service area. They will tend to run about 5 to 10 pages long.
Marketing Insider Group
DECEMBER 17, 2020
Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.
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