Adobe Experience Cloud Blog
JANUARY 24, 2012
She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.
Adobe Experience Cloud Blog
AUGUST 6, 2009
. Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others. And why is it important to marketers? There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.
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Adobe Experience Cloud Blog
MAY 19, 2010
These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.
Adobe Experience Cloud Blog
JANUARY 27, 2010
By eliminating the need for registration in order to obtain your whitepapers, eBooks, and other valuable content, you are making the effort to build relationships with people before you have them in your database. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them.
Marketing Insider Group
MAY 18, 2010
For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).
Marketing Insider Group
JUNE 30, 2020
White Papers. White papers need to be some of your best content. As a business-to-business company, you want to be seen as an expert on a certain topic, the provider of the best product in the market, or highly experienced in a certain service area. They will tend to run about 5 to 10 pages long.
Adobe Experience Cloud Blog
AUGUST 7, 2015
Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.
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