Adobe Experience Cloud Blog
APRIL 13, 2015
Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing.
Marketing Insider Group
DECEMBER 18, 2019
But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The Most Trusted Channel.
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Adobe Experience Cloud Blog
MAY 8, 2014
In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Sit Back and React. Who’s Visiting Your Website?
Adobe Experience Cloud Blog
OCTOBER 23, 2014
They decide how you should position yourself to a particular audience and define the right marketing mix. If a Campaign Manager owns multiple channels, he or she has more variety to their work and is responsible for executing webinars, emails or eBooks. And, what does your ideal marketing trifecta would look like?
Adobe Experience Cloud Blog
FEBRUARY 10, 2014
According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. Download our ebook: Optimize Your B2B Advertising with Personalized Retargeting. .
Adobe Experience Cloud Blog
DECEMBER 1, 2014
Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. In fact, a good infographic can be upwards of $4,000—the same amount you might pay for an ebook design. Content Marketing b2b Consumer'
Adobe Experience Cloud Blog
APRIL 11, 2014
At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. To learn more about the latest trends in program planning, read the full report: Marketing Trend Watch: 2014 Planning Edition. . Modern Marketing'
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