Marketing Insider Group

SEPTEMBER 15, 2020

In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

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Whitepaper Law eBook Thought Leadership 86

Search Engine Land

DECEMBER 6, 2023

You can also demonstrate your expertise within the field with whitepapers and ebooks. Real verified user reviews, guest posts from subject matter experts, and thought leadership-style pieces from company executives can all help connote experience to visitors. B2B SEO tips for the Decision stage 7.

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SEO CRM B2C eBook 107

Exposure Ninja

NOVEMBER 3, 2023

Thought Leadership By offering problem-solving content, businesses can position themselves as experts and thought leaders in their industry and build trust with their audience. We’ll go into more detail about thought leadership later in this guide. Is your digital marketing underperforming ?

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Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. Promote Content Across Your Website. It just makes sense.

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Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There are a few tactics you can put in place to capture leads.

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Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Engage Your Audience Emotionally.

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Whitepaper eBook Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form. How many whitepapers or fact sheets should be syndicated on average to improve funnel conversion?

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Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

JANUARY 22, 2020

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

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Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

APRIL 6, 2017

I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful. Get Free Ebook. Download Whitepaper. Do you have an upcoming webinar that directly relates to the topic of you latest ebook?

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eBook Thought Leadership Whitepaper Promotion 122

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.

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Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Here’s an example from our ebook, A Recipe for Lean ABM ebook, that shows mapping content to the buying journey of a Higher Education target account. For instance, can you personalize a general ebook for your target accounts by adding in more industry examples and changes some of the terminology? Personalize at Scale.

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Thought Leadership eBook Whitepaper Education 134

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Tell me your thoughts in the comments. The post 5 Ways AI Can Help Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Whitepaper Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog.

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Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

JUNE 29, 2015

In other words, where you can only tell if a prospective buyer downloads or doesn’t download your whitepaper, you can see in-depth consumption metrics for your videos, like what parts of a video she’s watched, re-watched, or skipped altogether. How to Make the Most of Video in Your Marketing Automation Platform.

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Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum.

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Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Download our eBook: 5 Simple Steps to Becoming a Content Curation Rockstar. Readers consume content in different ways, so don’t limit yourself to your own blog and social media channels. Content Marketing'

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Whitepaper eBook Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

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Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

JANUARY 17, 2017

For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset. However , people are more likely to respond if they’re asked to do so. G ive readers a nudge with a question at the end of your blogs that directly asks for their opinions.

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Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

AUGUST 22, 2016

This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data. At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages.

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Thought Leadership Whitepaper eBook Health 91

Adobe Experience Cloud Blog

JUNE 26, 2014

For example, a lead who has only downloaded an introductory-level whitepaper will delete your hardcore sales email, but they might latch onto an offer to receive automatic updates about more articles on the topic, or even a demo/webinar that will speak to similar pain points. Should both CMOs be receiving the same message?

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Whitepaper Copywriting Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned.

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Branding Thought Leadership Whitepaper PR 92

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Don’t Advertise: This means constantly promoting your company’s ebooks, webcasts and blog posts, without contributing to the conversation.

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Digital Marketing Whitepaper Marketing Marketers 122

Adobe Experience Cloud Blog

DECEMBER 4, 2012

Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces. Sure, calling out your company’s new ebook or webcast is an important part of your tweeting. Check out the whitepaper How to Optimize Your Social Channels for Lead Generation.

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Whitepaper Thought Leadership User-Generated Promotion 134

Adobe Experience Cloud Blog

JUNE 3, 2010

When you couple this with thought leadership tactics, you’re able to build trust and credibility with prospects via social media. Tags: Lead Nurturing lead generation Lead Management Social Media Social Media Marketing thought leadership.

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Thought Leadership Whitepaper Social Media Marketing eBook 89

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. free templates, whitepapers, and ebooks) Case studies Free trials Request demo Product listings. What’s a content brief? Organic search is powerful, but it’s not everything.

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SEO Whitepaper Retail Thought Leadership 60

TechWyse

MARCH 8, 2023

For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars. To get your prospects’ contact, you must offer them something they can’t refuse.

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Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

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Whitepaper Content Marketing eBook User-Generated 145

Rock Content

JANUARY 8, 2018

It is about tapping into key industry influencers and experts, the rich online content available (blogs, white papers, articles, videos), social media conversations, relevant online communities and your own networks. Check out our latest eBook! If you start with listening you can then engage in a meaningful way with insights.

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Whitepaper eBook New Technology Education 51

Adobe Experience Cloud Blog

JANUARY 27, 2010

By eliminating the need for registration in order to obtain your whitepapers, eBooks, and other valuable content, you are making the effort to build relationships with people before you have them in your database. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them.

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Whitepaper Thought Leadership Education eBook 92

Adobe Experience Cloud Blog

MARCH 1, 2019

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. I speak with dozens of CEOs and CMOs every week, many of whom will also admit they don’t have a full grasp on demand generation or thought leadership. What Is Thought Leadership? Do I Need Both?

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Thought Leadership Whitepaper Education eBook 134

Customers.ai

JANUARY 26, 2024

eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. Platforms like LinkedIn are especially valuable for connecting with industry professionals, sharing thought leadership content, and generating leads.

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CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And no, Facebook doesn’t count.) Coming Across as Premium.

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Whitepaper eBook User-Generated Thought Leadership 133

Rock Content

FEBRUARY 8, 2018

Absurd as it sounds, if you’re a marketing manager or VP trying to save a buck, maybe you’ve thought about the divide-and-conquer idea of spreading content demands across the team. An eBook from marketing operations there. A blog post from demand generation here. Maybe events can jump in with a webinar.

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Whitepaper eBook Price Management 40

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

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Whitepaper eBook Education Price 144

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

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Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. This is where you can engage with thought leadership posts and in-depth guides. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

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Whitepaper eBook Key Performance Indicator User-Generated 123

CXL

MAY 27, 2022

For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Focus on thought leadership over hard selling. Trust is earned through thought leadership. Thought leadership needs to be educational and provocative at times.”.

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Thought Leadership Real Estate Entertainment Education 76