Remove eBook Remove Partner Marketing Remove Thought Leadership
article thumbnail

Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

Animalz blog

” (10:0811:21) Kay-Kays three-layer strategy balances evergreen product needs, big campaign pushes, and unique thought leadership from subject matter experts. ActiveCampaign : Co-marketing partner for an ebook launch with Typeform. Follow Kay-Kay Clapp on LinkedIn. So they sit all over the place.

article thumbnail

How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

Most content creation is done in-house, so content marketers get experience doing different kinds of work (LinkedIn, webinars, video content, podcasts, thought leadership ). Hire contractors or marketing agencies to take on unique content formats and specialized work. We’ve discussed this trend at length here. )