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” (10:0811:21) Kay-Kays three-layer strategy balances evergreen product needs, big campaign pushes, and unique thoughtleadership from subject matter experts. ActiveCampaign : Co-marketingpartner for an ebook launch with Typeform. Follow Kay-Kay Clapp on LinkedIn. So they sit all over the place.
Most content creation is done in-house, so content marketers get experience doing different kinds of work (LinkedIn, webinars, video content, podcasts, thoughtleadership ). Hire contractors or marketing agencies to take on unique content formats and specialized work. We’ve discussed this trend at length here. )
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