Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 110

Partner Marketing Thought Leadership Manufacturing Marketing 110

Adobe Experience Cloud Blog

AUGUST 20, 2014

Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Why Partner Marketing Works.

Partner Marketing 132

Partner Marketing Law Thought Leadership Food 132

Adobe Experience Cloud Blog

MAY 9, 2018

For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further.

Transform 134

Transform Thought Leadership Fashion User-Generated 134

Adobe Experience Cloud Blog

JANUARY 21, 2016

Personalized videos, newsletters, content, emails, websites, etc… are going to be the best way for marketers to create content and message that sticks—and now more than ever, technology is there to help you accomplish this. Stacy Milman, Partner Marketing. What this means for you: Yes, we’ve heard this before.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Content Marketing Institute

SEPTEMBER 26, 2018

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. EricaLindberg_ Click To Tweet.

Content Marketing 96

Content Marketing Thought Leadership Marketing Marketers 96

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. Salesforce.com'

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133

Adobe Experience Cloud Blog

DECEMBER 27, 2013

There’s only one way that the sales team will ever recognise marketing as true partners – marketing needs to have skin in the game and start speaking the same language. 5 Strategies for Small Businesses was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Small team?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Partner Marketing Management 134