Adobe Experience Cloud Blog
AUGUST 26, 2014
We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.
Adobe Experience Cloud Blog
JULY 24, 2014
The New Rules of Marketing and PR. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). click an email, attend a webinar, download an ebook, etc.). Content Rules.
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Adobe Experience Cloud Blog
DECEMBER 18, 2008
As a start-up Marketer you very quickly have to learn how to be a jack of all trades – Lead Generation, PR, Events, etc. Good relevant content helps your SEO and highlights your thought leadership. I’ve been a B2B Marketer for about 10 years now and all 10 years have been with start-up technology companies in growth mode.
Adobe Experience Cloud Blog
JANUARY 4, 2016
Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in. Align your writers. Start by ensuring that they have access to your brand guidelines.
Adobe Experience Cloud Blog
DECEMBER 1, 2014
In fact, a good infographic can be upwards of $4,000—the same amount you might pay for an ebook design. If you are working with an infographic design firm, most likely they can do PR outreach for you. So you want to make sure you have a promotion plan nailed down. Content Marketing b2b Consumer'
Adobe Experience Cloud Blog
SEPTEMBER 2, 2015
As a result, B2B marketers are intimately familiar with broad-reaching marketing tactics like online and offline advertising, PR, SEO/SEM, event marketing, social marketing, content marketing, mobile marketing and more, all designed to cast a very wide net and feed a sales team with a high volume of inbound leads.
Adobe Experience Cloud Blog
DECEMBER 10, 2015
This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. Check out our ebook, 8 Steps To Creating An Effective Holiday Marketing Campaign. I’d love to learn about them in the comments section below. Interested in more on holiday marketing?
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