Sat.Mar 25, 2023

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Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

Neil Patel

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I didn’t worry much about search engine “consequences.” In my fairytale world, they didn’t really exist. We all learn to know better as we age, but you have to keep in mind that I was naive. When I started my journey into the world of SEO strategy, I didn’t worry about the search engine rules … I just did whatever I wanted.

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This day in search marketing history: March 26

Search Engine Land

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over. Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message.


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Unlocking the Potential of AI Content Marketing

Rock Content

AI has been studied for many decades, but it’s only now that some AI programs and services are starting to get to the point where they could be genuine, life-changing disruptors. Content marketing , includes not only creating and sharing persona-oriented content online, but also developing a content strategy, implementing SEO, and conducting a lot of research.

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Weekend Favs March 25

Duct Tape Marketing

Weekend Favs March 25 written by Felipe Orrego read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Unlocking the Secrets to Successful SEO Content Creation

Rock Content

Crafting great content that serves your target audience’s needs is only part of what it takes for a digital-age business to succeed. The rest is all about making sure people can find what you create, and that means making sure it’s well-optimized for top search engines like Google and Bing. Here, we’ll cover the best ways to combine stellar content creation techniques with effective SEO for the best possible results.

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