CMO Network

MAY 7, 2023

In the age of big data, consumers are demanding more personalized experiences from the brands they interact with. AI is quickly becoming the go-to tech for delivering these experiences at scale. Exploring top trends in AI personalization, and how businesses can use this technology to improve CX.

Branding 84

Branding CMO 84

Rock Content

MAY 7, 2023

In many ways, AI technology has made it easier for content marketers to get the job done quickly and efficiently. For example, artificial intelligence can help streamline tedious or repetitive tasks and make freelance marketplaces more efficient. However, AI-generated text is not a solid replacement for genuine, human-created content. A machine can’t empathize with the audience or create the type of truly original content that search engines love.

Content Marketing 52

Content Marketing User-Generated Price Marketing 52

CMO Network

MAY 7, 2023

Personalization matters to customers and brands even when times are tight. But, to be successful, brands need to go beyond just knowing a customer’s name, purchase history and digital behavior.

Customer 71

Customer Branding CMO 71

Welcome Software

MAY 7, 2023

In a recent wave of popularity, artificial intelligence (AI) and machine learning (ML)-based technology are infiltrating marketing ecosystems and becoming must-haves. According to the Content Marketing Institute , AI is a top content marketing trend for 2023, with marketing experts predicting it will "transform creativity and content." Let's take a deeper dive into how it's changing the game for marketers, and how we're innovating with AI in our Content Marketing Platform.

Transform 52

Transform User-Generated Marketing Marketers 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

CMO Network

MAY 7, 2023

Leaning into human-led connections that are reframed around more personalized experiences that begin and end with empathy, are most critical for marketers today as the pace of digital transformation only continues to accelerate.

Transform 63

Transform Customer CMO Marketing 63

Search Engine Land

MAY 7, 2023

Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people globally, according to the documents,” reported the Wall Street Journal.

Place 100

Place SEO 100