Sat.Nov 11, 2023

article thumbnail

How Brands Can Cash in on the "Joyconomy"

Hubspot Marketing

Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we called "kidding around terms:" like "fairytale bedrooms for adults," "adult pigtails," and the funny list continued. As it turns out, the party was just getting started: from our follow-up research, we're seeing consumers continue their search for positivity and jubilance.

article thumbnail

The Most Consistently Relevant Brands: Apple And KitchenAid

CMO Network

Which brands are most relevant to consumers? Since 2016, only two companies have been listed in the top 10% of relevant brands — Apple and KitchenAid.

article thumbnail

Weekend Favs – November 11

Duct Tape Marketing

Weekend Favs – November 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.