Aspiration Marketing

JANUARY 1, 2024

Expand your online reach and connect with a global audience by creating a multilingual website. Learn how HubSpot can help you effectively translate your content and optimize it for SEO.

SEO 196

SEO Branding Marketing Strategy Content Marketing 196

Chief Martec

JANUARY 1, 2024

Welcome to 2024! I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms.

Transform 109

Transform User-Generated Customer Journey Advertising 109

Ariyh

JANUARY 1, 2024

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 24,793 marketers who use science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Want a faster, more effective way to run your website? Try Storyblok - the next generation headless CMS: Edit your website as you browse it Launch new landing or product pages in minutes Create content once, publish across all your channels 170,000+ marketers and developers u

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Hubspot Marketing

JANUARY 1, 2024

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who's led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business going in 2024. Here’s his take: Using AI in the media will go from gaffes and skepticism to necessity in 2024.

Entertainment 99

Entertainment Price Product Branding 99

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. The start of a new year symbolizes new beginnings and opportunities, especially for small businesses looking to make a mark in the digital world.

Digital Marketing 82

Digital Marketing Real Estate User-Generated Marketing 82

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. They are the key to driving engagement, boosting click-through rates, and ultimately, converting your subscribers into customers. But how do you craft CTAs that truly resonate with your audience and compel them to take action? Let’s delve into the art and science of creating effective CTAs for your emails.

Email Marketing 77

Email Marketing Transform eBook Marketing 77